Share to Facebook Share to Twitter Share to Linkedin The past is gone and the future is evolving fast. Every step we take now influences where we land. .

.. [+] There is no fix point in the transition that we are navigating now.

getty The impact of technology on our world is profound, with AI at the forefront of this transformation. This influence can be either beneficial or detrimental, depending on how AI is designed, developed, and deployed. The principle of "Garbage In, Garbage Out" (GIGO) is especially pertinent in AI.

If we feed algorithms biased data or base their design on flawed values, the outcomes will mirror and amplify these issues. Conversely, by embedding a strong ethical foundation—what we might call " Values In, Values Out" (VIVO )—we can leverage AI as a force for good. In this context, AI becomes prosocial , driving positive outcomes for both people and the planet.

For business leaders, a new strategic imperative has arisen from this new setting. Leaving aside the need to invest in AI infrastructure, the up-skilling and re-skilling of the workforce, and the hiring of AI experts, the time has come to look beyond short-term gains to systematically curate algorithms that are conducive to people and planet. The Case For A Pro-Social Perspective In today's rapidly evolving business landscape, prioritizing people and planet-centric AI isn't just an ethical choice—it's a critical business strategy that offers significant competitive advantages.

As consumers i.