Sunday, February 2, 2025 Greece has the landscapes and climate for cycling tourism, yet it lags behind Europe. Discover the game-changing strategies to unlock its full potential. Cycling tourism has transformed into one of the fastest-growing travel trends in the world.
According to market estimates, cycling tourism is now valued at €138 billion , placing it among the top ten most lucrative and expanding tourism sectors globally. Europe is at the forefront of this movement. Countries like Denmark and Italy have capitalized on cycling tourism , turning it into a significant economic driver.
In 2023 alone, Denmark earned €2.8 billion from cycling tourists, while Italy reported a staggering €5.5 billion , marking a 35% year-over-year growth .
Meanwhile, in Germany, 37.7 million people reported using bicycles while on vacation. However, while the cycling wave surges across Europe, Greece remains notably behind, struggling to establish itself in this thriving sector.
Cycling tourism isn’t just a trend—it’s a long-term shift in travel behavior driven by sustainability, fitness, and the search for immersive experiences. Unlike mass tourism, which often puts strain on local resources, cycling tourism promotes slow travel , supports local businesses , and reduces environmental impact . A 2012 European Commission study found that cycling tourism generated €44 billion annually , surpassing the cruise industry (€39 billion).
Since then, the sector has more than tripled in.