Cardi B performs at an event put on by fast-fashion company Fashion Nova at the Hollywood Palladium on May 9, 2019. When fast-fashion retailer Fashion Nova was searching for a new headquarters, the pull of Beverly Hills was strong. The city is one of the world's luxury capitals, and its palm tree-lined streets are home to billionaires, Hollywood stars and high-end brands including Gucci and Dior.
Compared with Fashion Nova's current base in Vernon, a gritty, heavily industrial spit of land southeast of downtown L.A., the glitz of Beverly Hills offered the upgrade that founder and Chief Executive Richard Saghian wanted.
"Mostly all our celebrity partners, influencers, our employees, vendors, they all live and work around Beverly Hills," Saghian said. "Plus, it's close to where I live and I think it's great for the brand." Advertisement This month, the 43-year-old billionaire closed a deal on a contemporary office building at the edge of the city's real estate "golden triangle.
" He paid $118 million in cash for the property at 407 N. Maple Drive. Fashion Nova's new headquarters in Beverly Hills.
(Michael Allen Creative/Fashion Nova) Celebrities including Cardi B and Megan Thee Stallion have helped boost Fashion Nova's appeal as the company has produced low-cost, trendy clothes that offer women a way to tap into the latest fashion trends at a fraction of the cost of luxury brands. Founded in 2006, Fashion Nova was ahead of the curve when it came to harnessing influencer marketin.