A new book, "Character Limit," reveals how Elon Musk sought advice on Twitter Blue from his friends. While mulling over a price point for Twitter Blue, he approached David Sacks, among others. Musk eventually decided to price Twitter Blue at $8 monthly.
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You can opt-out at any time by visiting our Preferences page or by clicking "unsubscribe" at the bottom of the email. Advertisement Elon Musk approached a small circle of friends and acquaintances with little to no experience running a social media company to decide the optimal price of Twitter Blue before he landed on $8 a month — an amount he believed people usually paid for a cup of Starbucks, according to an upcoming book written by New York Times reporters Kate Conger and Ryan Mac. This story is available exclusively to Business Insider subscribers.
Become an Insider and start reading now. Have an account? Log in . A New York Times story adapted from "Character Limit: How Elon Musk Destroyed Twitter," which documents the billionaire's chaotic takeover of the company in October 2022, details how Musk decided on the pricing of Twitter.