It's a tale as old as time: boy directs movie adaptation of best-selling novel, boy hires girl to play lead role, boy and girl have creative differences, boy and girl promote the movie together while pretending the other one doesn't exist. That's a simple summation of the perceived drama brewing between It Ends With Us leads Justin Baldoni and Blake Lively. The pair have been attending premiers of the movie — which opened this weekend — separately and rumors are swirling about how the stars went from playing lovers in the movie to avoiding each other IRL.

What is It Ends With Us ? It Ends With Us is a movie adaptation of Colleen Hoover's 2016 No. 1 New York Times best-selling novel of the same name. The novel follows Lily Bloom, a florist, and her romantic relationship with Ryle Kincaid, who becomes physically and sexually abusive.

The story is loosely based on Hoover's own mother. In 2020, Baldoni first announced he'd be developing and directing the film, and in 2023, in a video posted to Instagram, Hoover announced that Blake Lively would play the lead role of Bloom and Baldoni would play Kincaid. The movie began production in May 2023 and opened Aug.

9. Lively is a co-producer on the film. Why are Baldoni and Lively supposedly at odds? The Hollywood Reporter says it spoke to sources who reported that there had been "a fracture among the filmmakers in the postproduction process" that led Lively to commission a cut of the movie from editor Shane Reid, who worked with her.