Now a new hotspot is pinging on the radar. Desaru Coast, in the state of Johor, boasts 17km (11 miles) of pristine coastline dotted with a quartet of five-star resorts: the Hard Rock Hotel Desaru Coast, The Westin Desaru Coast Resort, Anantara Desaru Coast Resort & Villas, and the One&Only Desaru Coast. Time magazine named it one of the World’s Greatest Places of 2021 – but it is not only attracting tourists seeking a luxury escape.

Desaru Coast is positioning itself as an events location, having already hosted an Ironman triathlon event and the L’Étape Malaysia by Tour de France, Malaysia’s top amateur cycling race..