Chery will introduce more car brands in the future to attract diverse customer groups in Australia. Currently, Jaecoo and Exeed are the two brands set to launch in Australia. Mr Zhang Guiding, executive vice president of Chery global, told CarExpert there are up to nine different customer groups for new cars – and Chery wants to have a brand to speak with each of them globally.
Know the news with the 7NEWS app: Download today “We’ll also have some other different brands [in Australia], such as Jaecoo and Exeed, some different brands [with] different customer targets,” Mr Zhang told CarExpert. Chery plans to introduce Jaecoo as a separate brand in Australia later this year, with the J7 as its first model. In China, the J7 is sold under the Chery brand.
For now, it seems significantly more premium and expensive models won’t wear the Chery badge but will be released under different sub-brands. Chery hasn’t placed a hard ceiling on price for its existing brand in Australia. Currently, the most expensive car it sells is the Tiggo 8 Pro Max Ultimate AWD at $47,990 drive-away.
“Chery is a more traditional car brand. The [customers] are focused on taking care of their family and business,” said Mr Zhang. “We also think of Chery as a premium, luxury brand.
” “Jaecoo is another one, but there’s a difference in customer targets. But first we need to make a very good foundation, make all the customers happy with Chery.” Chery’s focus on value won’t come at th.