Delivering exceptional customer experience is no longer a luxury for companies looking to succeed in such an environment, but a dire need Operational inefficiencies silently impact the bottom line, as cost leakage runs rampant in the support centre value chain The key to long-term business success is fostering meaningful relationships that result in consumer loyalty and advocacy The development of technology has altered how customers behave toward brands and how companies conduct business. Digital-first giants like Zepto, Meesho, Jiomart and bigbasket depend largely on excellent customer service to preserve their competitive edge. Businesses from all sectors are beginning to take notice and follow in the footsteps.
Navigating this terrain, though, offers both possibilities and problems. Thanks to easy access to information and a multitude of options, consumers are more knowledgeable and discriminating than in the past. Their demands for a flawless encounter are ever-changing and consumer behaviour is known to alter based on the experiences they have while interacting with a brand.
Delivering exceptional customer experience is no longer a luxury for companies looking to succeed in such an environment, but a dire need. To meet these demands, technology for automating customer experience is the answer, enabling accurate resolutions and hyper personalisation at scale. Here are some of the key ways which can be deployed.
Operational inefficiencies silently impact the bottom line, .