Newly revealed emails and exhibits from Blake Lively’s lawsuit against Justin Baldoni suggest the director crafted a “takedown” strategy involving mentions of Taylor Swift and Hailey Bieber. These communications allegedly show Baldoni’s team discussing how the public’s perception of these celebrities could be leveraged to sway opinions against Lively during the controversy surrounding their film, It Ends With Us. Taylor Swift’s Name Used in Crisis Management Plans According to court documents filed on December 21 and obtained by a leading publication, Baldoni’s crisis management plan considered the influence of Taylor Swift’s massive fanbase.
One email from his team noted how social media reactions could escalate even minor issues, stating, “We have seen the most innocuous issues turn giant due to socials or the hugest crises have no effect on social whatsoever.” The email also acknowledged a potential overlap between Blake Lively’s and Taylor Swift’s fanbases, urging caution in handling the situation. Another document suggested exploiting criticisms of feminism, referencing how Swift has previously faced accusations of using feminist narratives to her advantage.
The email mentioned the possibility of planting stories about the “weaponisation of feminism,” claiming, “People like Taylor Swift have been accused of utilising these tactics to ‘bully’ into getting what they want.” Hailey Bieber’s Name Included in Alleged Strategy The lawsuit a.