Why are makers re-releasing films in theatres?

Would you believe that Avinash Tiwary and Triptii Dimri’s film Laila Majnu (2018) was re-released in cinema halls recently, and received a much better response compared to when it hit screens for the first time? Shah Rukh Khan, Rani Mukerji & Karan Johar CELEBRATE 25 Years Of Kuch Kuch Hota Hai The film ended its theatrical run of Rs 3.20 crore when it first released in 2018. Now, six years later during its re-release, the film minted Rs 2.

85 crore in just 4 days, and by the end of the week, it will cross the lifetime collection of its original release. The renewed interest is a testament to the film's growing popularity over time, with audiences now appreciating it more than they did during its initial release. The film will be playing in cinemas till the release of three major films Stree 2, Vedaa and Khel Khel Mein on the Independence Day weekend, thus giving more room to rake in some moolah.

Not an isolated case Laila Majnu is not a solo case of old films releasing in cinema halls. This week also saw Sooraj Barjatiya’s 1994 blockbuster Hum Aapke Hain Koun..

! returning to cinema halls as it celebrates its 30th anniversary. And over the past few months, one has seen the release of films like Rockstar, Zindagi Na Milegi Dobara , Jab We Met and many more. For some time now, older films are being re-released in cinema halls in a major way.

Experts claim that the one thing that kick started this trend was back in 2022, when Film Heritage Foundation and PVR joined hands on t.