It’s that time of year again when Rob Glennie Consulting of Winnipeg runs its annual National Travel Agent Survey. This survey provides the industry – and you the independent travel advisor – with valuable insights into many aspects of our business. Your identity remains anonymous so you can take part with confidence! Please take the time to complete the survey this year.

The more advisors who complete it, the more valuable and accurate the results will be. Here are 5 reasons why completing the survey is important ..

. Highlight the Essential Role of Travel Agents The survey underscores the critical importance of travel agents in the Canadian market. Your participation showcases the value you bring to consumers across the country, strengthening the collective voice of agents in industry decision-making.

Shape Industry Support Tailored to Your Needs By sharing your insights, you help industry partners, including suppliers and tourism boards, gain a clearer understanding of how to better support travel agents. Your input directly influences the tools, resources, and strategies that can improve your day-to-day operations and success. Gain Industry Recognition Participating (anonymously) in the survey positions travel agents as an engaged and influential contributor to the travel sector.

Your perspectives help shape industry priorities and highlight the trends and challenges faced by travel agents, positioning you as a key stakeholder. Support Data-Driven Advocacy The aggreg.