Everyone loves a 99 Flake from the ice cream van. It consists of a cone with soft ice cream, topped with your choice of sauce and of course, a chocolate flake. Back in the day, it used to cost less than a quid, although that's a thing of the past.

The origin of the name '99' Flake has been a topic of curiosity recently. And lately, there's been quite the grumble over their escalating costs. On X, previously known as Twitter , one individual lamented: "I remember when '99 Flakes were actually 99p!" Another queried: "Can someone just make 99 Flakes actually 99p?" While a third person expressed shock at current pricing: "99P FLAKES ARE £1.

50." If you're curious about the hike in prices, Jonathon Sitson from QuickWhip offered some insight in light of National Ice Cream Day on July 21. He explained: "The main reason for the price increase in Mr Whippys is inflation.

"The cost of everything from milk and cream to fuel for the vans and machines has risen dramatically. This means Mr Whippy vendors have to pay more for their supplies, so they have to raise their prices to stay in business. Nobody wants to lose this particular British traditional.

" 99 Flakes are a national treasure (Image: Getty Images) Read More Related Articles Man flies in luxury first class – and is stunned by 'incredible' experience Read More Related Articles 'I went on date with actor who had major red flags – but one sex question really got me' Data from the ONS indicates that ice cream costs have surged by.