John Lewis have finally unveiled their yearly Christmas advert featuring the heart-warming story of two sisters' magical journey, rivalling Aldi's Kevin the Carrot and Sainsbury's ' Rhoal Dahl story - but who do you think won the 2024 Christmas advert war? As the weather gets colder and evenings become a time to snuggle up in front of the TV, many people will be looking to the future and thinking of Christmas, while others will almost definitely be complaining it's too early to even contemplate it. However, the month of December is fast approaching, meaning the Christmas advert battle has begun. For the next month or so, between evening watches of I'm A Celebrity , Coronation Street and many other TV shows, viewers will be reminded that Christmas is coming as big companies and charities fill their screens with sometimes heart-warming, sometimes comedic Christmas adverts.
This year, John Lewis, Aldi , Lidl , M&S , Disney, Tesco , Asda , Waitrose , Sainsbury's and Shelter have all released adverts that viewers have dubbed the 'best this year'. The battle of the Christmas ads is now a big business. With retailers believed to have collectively spent a massive £10.
5 billion on their offerings, it's safe to say companies are competing with each other for viewers' watchful eyes and ultimately attract shoppers to their outlets. According to figures from the Advertising Association and data provider WARC, this massive spend in 2024 is an 8% increase on last year. Iconic British retai.