Collaborating to expand mental health services as part of the WHO Foundation's $50 million pledge to the World Health Organization GENEVA , Oct. 24, 2024 /PRNewswire/ -- The WHO Foundation proudly announces a five-year partnership with the number one cosmetics brand in the world, Maybelline New York, further strengthening the global effort to enhance mental well-being. As part of the WHO Foundation's USD 50 million pledge to the World Health Organization (WHO), Maybelline New York has been among the first movers of partners to advance equitable access to mental health services.
In alignment with WHO's broader objectives, Maybelline New York has pledged USD 1.8 million to support mental wellbeing, helping WHO and its partners to reach at least two million additional people with essential mental health services by 2028. This partnership continues Maybelline's dedication to mental health work, initiated with its *Brave Together* program, and it underscores the company's desire to reduce the stigma around mental health and make resources accessible globally.
Business Backing for Mental Health Maybelline New York is joined by a distinguished set of corporate partners supporting the WHO Foundation's mission, with companies like Boehringer Ingelheim, which focuses on suicide prevention efforts, and TikTok, which has partnered with WHO to launch a campaign focused on delivering health and wellbeing content by leveraging the Fides network. These collaborations highlight how businesses.