It’s safe to say that the Women’s National Basketball Association (WNBA) has been a bit of an underdog in the world of professional sports leagues. With a nearly three-decade history, the league has yet to profit for a single season. Players, team owners and coaches often blame a lack of promotion and overall support from the NBA, its parent company.
However, this season could be a turning point for the league, with rookie players Angel Reese and Caitlin Clark creating a buzz as they enter the WNBA following a record-smashing NCAA season and a final that generated record viewership. The WNBA has tripled its viewers this season, with an average of 1.3 million at-home audiences per game across all platforms, the highest in 26 years, according to a CNBC report.
{"@context":"https://schema.org","@type":"ImageObject","caption":"Creating a buzz at the WNBA are Angel Reese (left) of the Chicago Sky, and (right) Indiana Fever’s Caitlin Clark. Photo: Getty Images/AFP","url":"https://img.
i-scmp.com/cdn-cgi/image/fit=contain,width=1024,format=auto/sites/default/files/d8/images/canvas/2024/08/23/60dad6cb-e766-4fe7-8659-c91f230ef121_6c2ba91c.jpg"} Creating a buzz at the WNBA are Angel Reese (left) of the Chicago Sky, and (right) Indiana Fever’s Caitlin Clark.
Photo: Getty Images/AFP And one front the WNBA might be able to compete on is fashion. The NBA tunnel has become a runway of sorts for fashion designers and players alike to show off their latest designs and style over the ye.