When you go to work are you demure and mindful?

Copy link Copied Copy link Copied Subscribe to gift this article Gift 5 articles to anyone you choose each month when you subscribe. Already a subscriber? Login It’s not just you. The word “demure” is being used to describe just about everything online these days.

It all started earlier this month, when TikTok creator Jools Lebron posted a video that took social media by storm. The hair and makeup she’s wearing to work? Very demure. And paired with a vanilla perfume fragrance? How mindful.

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