In 1976, a new wave of Indian cinema was taking shape, under the visionary director Shyam Benegal . At just 42, he had already started revolutionizing the film industry with his debut feature Ankur . This year, he achieved a major milestone in his career as he took India to the prestigious Cannes Film Festival with his film Nishant .
As we mourn the loss of Benegal, we reflect on the time he left a lasting mark on the global cinema stage. 'We were our own walking ads': Azmi on Cannes experience When Benegal and his leading ladies Smita Patil and Shabana Azmi reached Cannes, they were not really known in the international film circuit. But they soon caught attention when Patil and Azmi draped themselves in traditional South Indian sarees and walked down the beach promenade.
Speaking to author Maithili Rao, Azmi remembered this unique promotional tactic: "In a place where we had no money...
Shyam came up with this unique idea." "We were our own walking ads." Benegal's advertising acumen and solution to a wardrobe problem Interestingly, Patil didn't have the silk sarees Benegal suggested for their promotional walk.
Undeterred, the director proposed a solution: She could borrow them from Uma Da Cunha, a renowned critic, film programmer, and publicist. This incident highlighted Benegal's exceptional problem-solving skills and advertising acumen, honed during his years as an ad copywriter before venturing into filmmaking with Ankur in 1973. Benegal's contribution to the New Cinema m.