At Karafa, the coffees will meet your every mood Published - September 19, 2024 03:26 pm IST Ajitha Challa| Photo Credit: Special Arrangements Coined from the word carafe, Karafa is one of the popular coffee spots in town that makes you want to come back for more. Is it the coffee? Is the food? Is it the look of the cafe? It could be a bit of everything, but the coffee and food top the list of reasons. Karafa is Ajitha Challa’s pet project; she wanted to venture into the world of coffee after travelling with her husband to coffee conferences to taste various coffees.
Ajitha observed the coffee space and suggested their family business (Continental Coffee) could also foray into the specialty coffee area. Ajitha says, “When I presented the idea, I was asked about the numbers the business would generate. I wasn’t sure how much I could project, as it was new for me.
That’s when I decided to do this on my own, and my husband was more than happy that I was venturing into a new coffee space.” Vietnamese coffee| Photo Credit:Special Arrangements Ajitha started Karafa as a coffee brand and not as a cafe, to test the market and be confident about the product. She wanted to enter the coffee space by understanding what goes into making a perfect cuppa, the speciality way.
Ajitha says, “Thankfully, reputed cafes trusted me, and I signed with them as their coffee partner. That association was a learning experience for me as a businessperson.” food at Karafa Cafe| Photo Credit.