This new summer trend that has taken over the internet was inspired by Charli XCX ’s new album ‘Brat’ which debuted on June 7 and ranked at the third position on Billboard charts. The album cover, which features a lime green background and low-resolution Ariel font, has become the format for numerous posts on social media, including an unexpected endorsement from US presidential candidate, Kamala Harris ’ marketing team. (Also read: What's inside athletes' Welcome Bag at the Paris Olympics 2024? From flip phones to self care kits ) Brat summer trend The dance-pop album was dubbed by Genz as the album of the summer, inspiring an edgy, cool-girl aesthetic, accompanied by party animal chaos.
Soon after its release, the album took over TikTok , with several new trends and TikTok dances under the hashtag #bratsummer. In the post announcing its debut, Charli XCX explained that her new album was all about embracing oneself, along with all of one’s messy flaws. Part of the long caption says, “.
..brat is all about: me, my flaws, my f**k ups, my ego all rolled into one.
” This messy, party-girl aesthetic has been translated into fashion as a bold, chaotic, edgy Y2K-inspired trend, with a touch of refinement. Following its creator, several celebrities have embraced this new style, channeling their inner brat. Here’s a look into some of these brat-inspired celeb looks: Charli XCX The OG trendsetter herself stepped out in a crocheted mini-dress, paired with slim black shade.