Adidas has issued an apology for its recent ad campaign starring model . The German sportswear brand recently pulled ads for its SL 72 sneakers after receiving significant backlash online, including from the Israeli government, for featuring Hadid in the campaign. What’s at the heart of the controversy? In short, critics of the ads are asking why Hadid, who has frequently voiced her support of Palestinian causes, was chosen as the face of the campaign for a retro sneaker with links to the .
During those Olympic Games, 11 Israeli athletes and one policeman died after a Palestinian terrorist group attacked the Olympic Village. After their recent ads were met with widespread criticism, Adidas pulled the ads featuring Hadid and issued an apology on social media, calling the incident an “unintentional mistake.” Read on to learn more about the controversy.
The Adidas ad campaign featuring Bella Hadid has since been removed from the sportswear brand’s social media channels, but from the campaign are still circulating online. In the on X, Bella Hadid can be seen wearing the brand’s SL 72 shoes while holding a bouquet of red, pink and white flowers. “Giving Bella Hadid her flowers in the SL 72,” Adidas also posted in a now-deleted X post, according to .
Images from the ad campaign featuring Hadid were also displayed on a billboard in New York City in July. On July 11, Hadid posed for photos in front of the billboard in midtown Manhattan while sporting an Adidas top and w.