Sarah Tarca, co-founder of the beauty newsletter Gloss Etc, has had her eyeballs all over everything tween-related since her days as magazine editor. “The pressure to look a certain way is greater than ever,” says Tarca. “School no longer ends at 3pm, it ends when they switch their phones off – so basically, never.
” These girls see influencers on social media sharing their “get ready with me” skincare routines and want to be a part of the action; you only have to head into a Mecca store to see what a honey pot it is for this age group. It’s fine for colour cosmetics but when it comes to skincare, some basic guidance is a necessity. Young people are watching influencers on social media sharing their “get ready with me” skincare routines and want to be a part of the action.
Credit: Getty Images What’s perplexing is that so many kids are so focused on products created for and marketed to adults looking to “smooth out wrinkles” – hardly the concern of a 10-year-old! Offering advice to parents, prominent US dermatologist Dr Naana Boakye says, “You need to ask your child, ‘What are you trying to address with that product? You do not need four moisturisers, five cleansers and three toners.’” But simply saying no is perhaps not the best way to go, either. If you dismiss your child’s interest, they’ll go back to their peers or social media for the advice they think they need.
I made this error with my son when he was 15 and complaining about acn.