US leisure carrier Allegiant Air is one of the most recent airlines to create a frequent flyer program. The company's Allways Rewards loyalty program launched three years ago this month and is giving away hundreds of thousands of points to celebrate. To mark the occasion, Simple Flying sat down with Allegiant Air's Executive Vice President and Chief Marketing Officer Scott Deangelo to discuss what goes into making a program that works for consumers.

A chance to win 500,000 points Allegiant Air is ending its anniversary month with two significant sweepstakes. The first, revealed in an email to the roughly 18 million current Allways Rewards members, offers a grand prize of 500,000 Always points. That represents a value of $5,000, which the airline equates to a year of flights on Allegiant.

In addition, the prize includes two tickets to an NFL game at Allegiant Stadium this season, two tickets to an NHL game at T-Mobile Arena, and a two-night Sunseeker Resort stay. Allegiant Air's new Allways Rewards is one of the simplest loyalty programs and is free to join. For new and existing loyalty members, the airline is running a concurrent giveaway on Instagram for 100,000 points.

To enter, one must complete the following steps by noon Pacific Time on Friday, August 30th: Follow @allegiant on Instagram. “Like” the official Sweepstakes Post . Tag one friend in the comments section of the Post.

Join Allways Rewards if not already a member. When asked about the motivations behind the .