Online luxury fashion retailers have been experiencing losses, and they all face the same challenges: How do you move inventory of a product with ephemeral value without destroying the perceived value of the brand? How do high-end brands differentiate their products...

May Truong , Alok Gupta , Wolfgang Ketter , Eric Van Heck , Is A Professor In Information Systems At Ie University In Spain , Is Professor Of Information Management , Markets At Rotterdam School Of Management , Erasmus University In The Netherlands..