TikTok’s latest viral trend, ‘underconsumption core’ has taken the internet by storm, and netizens are loving it, with many even joining the trend. The underconsumption core trend encourages living in a sustainable and responsible way and yes, it is good for your finances too! Do you love adding items to your cart every time there is a sale, irrespective of whether you really need a product or not? Do you buy makeup before finishing the previous tube? Do you love hoarding items? Do you love flaunting your new purchases on social media? You open Instagram, YouTube, and other social media platforms only to be inundated with unboxing videos, product reviews, and sale videos. Social media platforms encourage impulsive buying.
But that trend is slowly changing. TikTok’s latest viral trend, underconsumption core, encourages people to buy only what is really needed. The trend is forcing people to think, ‘do I really need it?’ Social media platforms are filled with videos, posts, and photos of influencers living in lavish homes, hoarding several beauty products, unboxing expensive items, and wearing new clothes every day.
TikTok’s latest viral trend, the underconsumption core trend, also called the normal core trend or normal consumption, and previously called the 'no-buy challenge,' challenges this way of living. It is here to remind us that this is not how most people live. The underconsumption core trend, is about learning to be okay and content with what you have.
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