They say that more is more, but in the fashion world, that’s not necessarily true. Capsule collections, basic ranges and trends like Quiet Luxury dictate that fashion needn’t been OTT to make a statement. While unpalatable to many, opting to go without has taken on a whole new sartorial cachet, influencing, or should we say de-influencing, swathes of consumers to rethink their shopping habits.
Cue underconsumption core, the trend bringing the bare minimum to the forefront of social media. Kickstarted on TikTok, the movement is a rebellion against clothing hauls, ‘what’s in my handbag’ clips and colourful closet tours. Think streamlined wardrobes, near-empty bathroom shelves and a makeup bag so slight it may as well be a Jacquemus Le Chiquito.
Although the ongoing battle between maximalists and minimalists ensues, underconsumption core remains in latter's corner, encouraging all to shop less and shop better. What is Underconsumption Core? In essence, underconsumption core refers to the essentials only - buying what you actually need rather than what you want. The trend isn’t restricted to fashion.
While clothing plays a big role in the movement, both interiors and beauty can also tap into underconsumption core. Bedrooms without the added texture of cushions, throws and rugs for example. Beauty cupboards minus the highlighters, mega eyeshadow palettes and thousands of brushes you rarely use.
Scrap the trinkets and the tat and hey presto, you’re an underconsumption.