Recently, GenZ has taken TikTok by storm with its Underconsumption Core trend. It welcomes a major change in social media behaviour, urging users to recognize the consumption trap they are subject to every day. The trend suggests using a minimalist lifestyle by avoiding over-consumption.
This transition focuses on quality over quantity and reduces a materialistic mindset, encouraging people to repurpose the idea of consumer behaviour in the US and around the globe. What does this mean for social media behaviour? As reported by The Japan Times, Kara Perez, a financial influencer, has brought up a theory about consumer pressure. Perez on TikTok mentioned, “When every moment of your life feels like you’re being sold something and the price of said item keeps going up, people will burn out on spending.
” The influencer added, “When you get 300 videos on TikTok about people who have 30 Stanley cups , you want to have as many as you can afford. People want to fit in.” Her statement has acted as an inspiration for many TikTokers and has encouraged a vital era, reshaping ideas of consumerism Also Read | Canada man sues social media giants YouTube, Instagram, TikTok, for being too addictive, causing negative body image How will Underconsumption Core repurpose social media? This trend has begun to shape the younger generations on social media, and the public has started to oppose the idea of ad-heavy social information that circulates and shapes our algorithms.
The idea is ess.