What is the DEI controversy at Harley-Davidson?

Milwaukee motorcycle company Harley-Davidson has joined in becoming the target of protests from conservative activists. The activists are calling for boycotts over Harley-Davidson's DEI efforts. A Tennessee conservative on X, formerly known as Twitter, on July 23 highlighting all the diversity, equity and inclusion initiatives that Harley-Davidson has participated in over the years.

In the social media post, the activist encourages consumers who don't align with those beliefs not to support the company. Conservative activists have launched similar attacks against both and Tractor Supply within the past two months. Conservative activist posted a 10-minute video on July 23 arguing the company "has gone woke.

" In the social media post, he said the company has support LGBTQ+ initiatives and that employees attend training on how to be an ally to LGBTQ+ members. The Chairman, President and CEO of Harley-Davidson, Jochen Zeitz, has been an active advocate for sustainability for a long time. Before becoming the CEO of Harley-Davidson, Zeitz worked at Puma and luxury goods company Kering.

Zeitz currently serves as the chairman for LiveWire Inc., which is the electric vehicle division of Harley-Davidson. He also founded his own organization, the Zeitz Foundation, to support sustainable solutions that balance conservation, community, and culture and commerce.

Zeitz has only helmed the ship at Harley-Davidson since 2020, but he made sure to sign the . Harley-Davidson has yet to respond t.