The Buffalo Bills have been serving up big plates of humble pie to people who doubted how the offense would function in 2024. With "new" offensive coordinator Joe Brady having an "everybody eats" mantra, quarterback Josh Allen doesn't have to zero in on one player and feed them targets. The plan is simple—whoever is open gets the ball.
Through the first two weeks, the receiver-by-committee approach has worked wonders . For ESPN analyst Dan Orlovsky, who was a guest on One Bills Live, that is the beauty of Brady's system. "That's the beauty of where this offense is," Orlovsky said .
"The foundation gives it a chance because the offensive line has become so strong. So, you have all these pieces and if you take away piece 'A' and piece 'B', our 'C' or 'D' player can still make a play for us. One week they might take away Dalton Kincaid or Khalil Shakir, and the 'C' or 'D' option in that game plan can still deliver to keep the offense on schedule where they can continue to function.
" Tina MacIntyre-Yee/Democrat and Chronicle / USA TODAY NETWORK Through the first fortnight, 10 offensive players have a reception, and four have five or more. Additionally, while no receiver has over 100 receiving yards, the receiver-by-committee approach means that the Bills' offense has run much smoother. Dalton Kincaid had one catch in Week 1 and then four in Week 2, and rookie Keon Coleman had four catches for 51 yards in Week 1 and none in Week 2, yet the offense still performed at a high level.