With fall having arrived in full force, many social media users have taken to declare that “hoa hoa hoa season” has arrived. Inspired by the aesthetics of the first movie of the Twilight saga and its soundtrack, particularly “Eyes on Fire” by Blue Foundation, scoring sweeping shots of foggy pine trees and cold grey skies, vocals singing “hoa hoa hoa” at the beginning of the song have in recent years become emblematic of cold weather nostalgia. This year, social media users are saying goodbye to the long-reigning Brat Summer and welcoming “hoa hoa season.
” Thousands of people worldwide have used the song as well as clips and photos of foggy weather to meme-ify their nostalgia for the cloudiness and cool temperatures that roll around each year. For some “hoa hoa hoa season” sparks the desire to don cozy sweaters, drink hot chocolate, and settle in for a marathon of the Twilight saga . “No song can bring me as much nostalgia as this one,” one user wrote.
“Me to the weather: ‘Where have you been, Loca?” another jokingly referenced a line from the original film. “Watching Twilight in September is a legit yearly ritual for us.” someone else added.
For others, it’s an expression of longing for the greenery of the Pacific Northwest, particularly the state of Washington where the movie was filmed. “I want to move where it’s always HOA HOA HOA weather,” one person wrote. “My heart just broke a little because this exists outside of cinema and .