Whalar Group has acquired U.K. talent management company Sixteenth, Variety has learned.
Sixteenth, which was founded in 2017 to manager creators and extend their professional lives, will merge with Whalar’s own talent agency, Whalar Talent, although retain its original name. The result will be a 360 management company that enables creators and influencers to sustain long-term success through partnerships with world-leading brands as well as enabling them to build their own businesses and grow their platforms. Current Whalar Talent president Victoria Bachan will take over as president of the newly created company, reporting to Whalar Group co-CEO and co-founder James Street.
Sixteenth founder Danny Lowney will stay on through the integration period to ensure continuity and optimize the transition. He will then move into an advisory role while developing a new offering within Sixteenth. Sixteenth’s executive team includes COO Fan Jozsa, U.
S. Amron Lopez, and U.K.
director of talent Kiera Pérez. Following the merger, Sixteenth will boast 44 managers across the U.S.
and EMEA who represent 300 creators. Among them are canine personality Doug the Pug (3.7 million followers), YouTuber Eleanor Neale (2.
8 million followers) and Instagram creator Joe Ando-Hirsh (2.8 million followers). “By joining forces, Sixteenth is poised to elevate its mission to unprecedented heights and truly shape the future of the creator economy,” said Bachan.
“I couldn’t be more excited to lead.