WeWard's network of 20M users can now walk in support of the fight against cancer. NEW YORK , Aug. 20, 2024 /PRNewswire/ -- WeWard , the free mobile app that rewards 20M people for walking, is partnering up with the American Cancer Society (ACS), allowing any user to walk in support of ACS's fight against cancer.
According to a study from ACS, the National Cancer Institute, and the Harvard T.H. Chan School of Public Health, just 2.
5-5 hours of walking per week significantly lowers the risk of seven different types of cancers. Through teaming up with ACS, WeWard hopes to shed light on the health benefits of walking for cancer prevention, while allowing users to directly support the organization's cause. WeWard is bringing a new and innovative approach to exercise motivation by gamifying and socializing the step count.
Each day, users can track and convert their daily steps into 'Wards', which can then be redeemed as cash deposits, charitable donations, or retail gifts. The app also offers various competitive and social features, such as challenges, leaderboards, collectibles, and streaks, to further gamify the experience. WeWard users have been shown to increase walking activity by nearly 25%, and to date, the company has given $20M in cash back to users, $1M to charity partners, and helped save more than 600,000 tons of CO2 from walking activity generated.
From July 9 through November 9, 2024 , WeWard users will have the option to donate their Wards to a dedicated ACS fundrai.