We've been to hundreds of beach clubs - these are the best in the Mediterranean where you can lounge in luxury for under £100 a day By Joanna Tweedy For The Mail On Sunday Published: 11:58, 12 August 2024 | Updated: 11:58, 12 August 2024 e-mail View comments How to add a five-star sheen without blowing the budget? Say hello to the beach club. Most of these outposts of shoreside luxury, scattered across the Med, let guests pay by the day – usually from £20 to £100. Check in and recline on plush loungers, slide into a pool and dine on elegant plates of food – and then depart, Cinderella-style, before nightfall.
Around for centuries – the Georgian and Victorian elite were no more immune to the charms of a private seaside idyll than we are today – the first modern incarnations of these alluring play-all-day clubs really arrived in the 1950s. St Tropez's Le Club 55 wasn't much more than a beach hut serving wine and snacks, before Brigitte Bardot and the crew of ..
.And God Created Woman made it the hottest ticket in town. Nearly 60 years on, they come in many guises – here's our pick of Europe's finest.
.. Canny in Cannes La Plage du Martinez was reinvented for last year's Cannes Film Festival The Art Deco Hotel Martinez, on the eternally chic La Croisette in Cannes, reinvented its beach club, La Plage du Martinez, for last year's film festival.
The iconic pontoon remains the plum spot for those lusting after an unfettered Med vista. Cute cinematic touches include direc.