A cider producer has been celebrating after seeing its locally produced cider fly off the shelves at Aldi. Watch more of our videos on Shots! and live on Freeview channel 276 Aston Manor Cider was founded in 1983 and is currently the second-largest cider maker in the UK, with four sites across the West Midlands, including its National Distribution Centre in Birmingham and cider press in Stourport. The business has worked with Aldi for a decade and said that summer sales of its popular seasonal ciders, Blood Orange and Taurus Islands, went through the roof, with more than 1.
6 million cans flying off the shelves at Aldi. Whilst the partnership began with Aston Manor supplying Aldi with its core range of ciders, the list of products on offer has expanded over the years to include Specialbuy flavours such as Bubblegum, Strawberry Laces and Lemon Sherbet, as well as its festive Glitterberry Cider. The long-term partnership with Aldi has helped Aston Manor to grow significantly as a business, allowing it to not only experiment with new flavours, but also to invest in its manufacturing capabilities.
George Southall, grocery controller at Aston Manor, said: “Our partnership with Aldi has been invaluable to our product development over the past few years, and the supermarket’s willingness to offer customers the latest flavours to try has really allowed us to push the boundaries of what’s possible. “The success of our partnership lies with our joint commitment to high-quality s.