“We’re not afraid to go into industries where other brands are perceived as leading those industries. We want to go in there and make better products and solve more problems,” Jake Dyson, Chief Engineer at Dyson tells HT. (In case you’re wondering, he is the son of inventor, entrepreneur and philanthropist, Sir James Dyson).
We sit across a round table that isn’t filled with documents as is usually the norm, but the innards of precision tech that Dyson makes. A Dyson Hyperdymium motor found in the powerful V15 Detect vacuum cleaner, for instance. Pieces from a tech jigsaw not often seen.
The reason Jake Dyson is visiting India, is to underline the company’s push into the premium audio space. Headphones for now, but nothing is off the table. The Dyson OnTrac headphones succeed last year’s Dyson Zone, but this time around, the focus is on sound and not the air purification accessory.
As well as design refinements which make this one of the most comfortable (often cannot be said for headphones that tend to be heavy), driver configuration and placement tweaks as well as various customisation options with interchangeable cushions and outer caps. There is a rather unique satisfaction to be drawn from seeing the audio drivers in action—the angled placement too, draws on research to reduce sound reverb before it reaches the wearer’s ear. Nevertheless, competition will be tough for the Dyson OnTrac, with this space and price band (thats between ₹ 30,000 and ₹ 60,.