NEW YORK — Krusty Krab, the fictional fast-food restaurant in “SpongeBob SquarePants,” will never be real, but at least the second-best thing is — a Krabby Patty. Wendy’s is releasing a special meal, in honor of the 25th anniversary of the “SpongeBob SquarePants” animated TV series, which includes a “Krabby Patty Kollab” cheeseburger and a “Pineapple Under the Sea” Frosty flavoring at its U.S.
and Canadian restaurants for a limited time beginning Oct. 8. The Krabby Patty is the same as a regular cheeseburger but with an additional slice of cheese and a “top-secret” Krabby Kollab sauce, the chain announced Wednesday.
The special Frosty is vanilla with a pineapple-and-mango-flavored puree swirled on top. Tapping into consumers’ nostalgia by collaborating with a cartoon that millennials love could boost sales. Burger King also announced this week that it’s partnering with MGM’s “The Addams Family” animated film franchise for a “Wednesday’s Whopper” that has a purple-colored bun.
In a press release, Wendy’s said it only “makes sense that two of the most iconic squares in pop culture are teaming up,” a nod to the chain’s square burgers. Using two foods that largely already exist on the menu makes it easy for employees to assemble the specials. McDonald’s often releases celebrity meals , which features food already on its menu but with a special name, finding financial success with them.
All fast-food chains are battling for dolla.