Domestic and Foreign Automakers Implement Aggressive Discounts as Electric Vehicle Sales Stumble As sales of electric vehicles (EVs) stagnate, domestic and foreign automakers are rolling out bold discount strategies to overcome the situation. These moves aim to counter the slowdown in electric vehicle consumption due to the global economic downturn and the intensified fear of electric vehicles following fire incidents involving Benz's EVs. Automakers are offering significant discounts ranging from several million to a few hundred thousand won to alleviate the price burden on consumers.

First, at the center of electric vehicle phobia is Mercedes-Benz (hereafter referred to as Benz), which has applied large-scale discounts across most models. According to industry reports, Benz has announced a discount of 12.42 million won on the EQE 350+, a model involved in a fire incident.

While the new vehicle's price is 105 million won, applying the discount allows it to be purchased for just over 90 million won. Benz's compact electric SUV, the EQA, is also subject to discounts. Depending on the trim and model year, the EQA can be purchased for 2.

37 million to 5.15 million won less. Additionally, the EQB is being sold with discounts ranging from 3 million to 5.

7 million won. With the maximum discounts offered, the prices of the EQA and EQB drop to just over 60 million and 70 million won, respectively, before applying subsidies. In addition to discounts, Benz is running various promotions,.