Welcome to the NEW Hamptons: Inside 'quirky' Long Island enclave where rich New Yorkers are flocking to escape overcrowding and sky-high prices in celebrity-loved hotspot The South Fork has been a hotspot for years but has now become overrun Quaint villages on the North Fork are now a popular destination for holiday goers READ MORE: Fascinating photos showcase NYC's now forgotten beach oasis By Kirsty Mccormack, Senior Entertainment Reporter For Dailymail.Com Published: 07:29 EDT, 28 July 2024 | Updated: 07:29 EDT, 28 July 2024 e-mail View comments There's no denying that the Hamptons has long been the place to be seen come summer, with many New York City residents opting to flee the stifling heat of Manhattan and flock to the South Fork of Long Island every single year. Locations such as Sag Harbor, Montauk, and Bridgehampton are hugely popular, with many celebrities choosing to purchase property there, including Jennifer Lopez , who was recently seen enjoying a bike ride near her lavish Long Island mansion.

However, with celebrity esteem comes celebrity prices and it was recently revealed that the Hamptons rental market is so hot that seven-digit asks for three-month stays are now the norm, with many people claiming the vacation spot doesn't live up to the hype for the average person. It's been reported that visitors to the Hamptons usually spend between $98 and $426 per day on average for one person, and $195 to $852 for two people, so it's certainly not a summer vacation .