What took longer, shooting Deadpool & Wolverine or filming all this promo? Reports from last year suggest that it took about 70 days to wrap the R-rated, cameo-stuffed Marvel threequel. But it sort of feels like Ryan Reynolds and Hugh Jackman made a much bigger time commitment when they signed up to hang out on the press tour. Mind you, Deadpool & Wolverine currently holds the world record for the most-watched trailer in 24 hours, and it’s already expected to make histor y at the box office.

Yet that hasn’t stopped Reynolds and Jackman from doing everything possible to try and ensure maximum financial success. So far, the duo have promoted Deadpool & Wolverine side-by-side while dropping by late-night shows to serenade each other , dangling in the air as part of a human claw machine , and even clocking in for a shift as guest hosts . They’ve also cooked in front of Gordon Ramsay , tried not to choke on Hot Ones , committed to the Chicken Shop Date bit, strapped themselves into lie detectors , played with puppies , taken friendship quizzes , tested each other’s memory of past movie lines, compared IMDb pages , done a couple K-pop crossovers , and debated whether Blake Lively could do better .

And that’s before we even get into the standard barrage of interviews where they were paired up onred carpets, the radio , and daytime talk shows . At this point, it’s starting to feel like the press tour has generated enough footage to make its own movie. A bromantic comedy, .