(This is CNBC Pro's live coverage of Wednesday's analyst calls and Wall Street chatter. Please refresh every 20-30 minutes to view the latest posts.) A hotel giant and an apparel name were among the stocks being talked about by analysts on Wednesday.

Goldman Sachs initiated Marriott International with a buy rating. Meanwhile, Barclays upgraded VF Corp to overweight from neutral. Check out the latest calls and chatter below.

All times ET. 6:29 a.m.

: Bank of America raises Starbucks price target A shift in Starbucks' China strategy could mean more upside ahead, according to Bank of America. Analyst Sara Senatore upped its price target by $6 to $118, which implies more than 22% upside from Tuesday's close. She also reiterated a buy rating on the stock, which has only gained about 0.

5% this year. With licensing, Senatore believes that lower asset intensity in China would "buoy SBUX returns and its multiple." "Licensing China would also allow SBUX management to train its focus on the US (73% of 2023 EBITDA before corporate expenses)," the analyst wrote in a Wednesday note.

"Because new CEO Brian Niccol's experience includes YUM's highly franchised model and CMG's more selective licensing approach (Middle East), he may be receptive to licensing." — Sean Conlon 5:53 a.m.

: Goldman Sachs says buy Marriott A bullish industry outlook may send shares of Marriott higher, according to Goldman Sachs. The firm initiated coverage on the stock with a buy rating and a price target at $267, im.