A series of TikTok videos about a bride’s dissatisfaction with her photos spurred online discussions, with pros offering advice on how to hire a photographer. When Alexandra Weinstein received the photos from her wedding in Anguilla in November 2023, she loved them all. At first.

A few weeks later, after she had gone through all the photos and reflected further, she felt something was off about the editing style and she wasn’t happy. She felt it made her makeup look dull, her teeth yellow and the ocean background grey. Months after a back-and-forth with her photographer , she took to TikTok to chronicle the experience in a series of videos, which collectively garnered millions of views.

She said she asked for re-edits of some photos but, when she didn’t like the updated versions, she requested the unedited images. The photographer shared some, which Weinstein edited herself to better align with what she wanted. Eventually, she asked for all the raw images and the photographer quoted a price that she and her husband found unreasonable, after initially paying nearly US$8000.

She posted on her Instagram story saying something like, “You shouldn’t be in the wedding industry if you’re not aiming to please a client.”.