Wealthy locals in stunning Californian city wage war on unruly tourists who are turning iconic beach into eyesore with 'Costco chicken, cigarette butts, Smirnoff Ice and sex toys'

Wealthy locals in stunning Californian city wage war on unruly tourists who are turning iconic beach into eyesore with 'Costco chicken, cigarette butts, Smirnoff Ice and sex toys' READ MORE: California town at war as residents post fake private property signs By Alex Hammer For Dailymail.Com Published: 19:45 EDT, 24 August 2024 | Updated: 19:47 EDT, 24 August 2024 e-mail 10 View comments Controversy is brewing in ritzy Laguna Beach as wealthy locals go to war with trash-dumping tourists. Just this week, the small coastal city south of Los Angeles launched an online campaign warning that littering is now a ticket-able offense.

Leading the charge are locals like Greg Viviani, who has taken to recording his cleaning exploits and posting them alongside passionate messages on social media. Others have branded the trash 'destructive tourism' and are pushing city officials to do more to stop it, LA Times reported. Residents are also increasingly irritated by clouds of cigarette smoke, illegal alcohol consumption and 'loud' vehicle exhausts - and have even taken out ads warning visitors to be more considerate.

Controversy is brewing in Laguna Beach over trash being left behind by beachgoers. The city's seven miles of coastline - which consists of 27 public beaches and coves - is seen here Leading the charge against litterers are locals like Greg Viviani, who has now taken to recording his cleaning for all to see 'It never ends,' Viviani, a surfer and 'videographer', told the LA Times.