There are sometimes situations where you have to contemplate your life choices and ponder on how you got to that particular point in time. And the day that I headed to the counter of a Shrek café in Primark to casually order a ‘Ogre’s Gourmet Grub’ was definitely among them. With the sweet, sweet sounds of Allstar by Smash Mouth blaring out from above me, there is really no mistaking where I am.
The Shrek café is certainly not something you walk into by mistake, and it’s far from subtle - with an aesthetic from the movie (as well as some oddly-matched garish chairs adding a 70s nightclub vibe. But, actually, there is an oddly calming, familiar feeling to the place. There’s an older couple sat by the entrance enjoying a coffee, with the defeated faces of shoppers who have endured the trenches of the Primark aisles, and the maze-like set-up of the queue, all for a t-shirt and a pair of jeans.
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how can they think it's acceptable?' For those who have been living under a swamp rock, the Shrek café is exactly what it sounds like. Located in both the Market Street and Trafford Centre Primark stores, it’s themed around everyone's favourite ogre and follows similar café set-ups inspired by the likes of Stitch , Hello Kitty, and Spongebob . And now it’s Shrek’s turn, because, well, why not.
Marketing is a valuable tool, after all. I'll admit it - the idea of going into .