Few people like change, especially when something has been the same for so long. And when a product is as nostalgic as the Quality Street tin, swapping it for a cardboard tub was also going to be controversial . The move towards a plastic tub and paper wrappers has already caused upset, so this is a huge step for confectionary giant Nestle.
It's a baby one at the moment - the 'first of its kind' Quality Street design is being trialled at just 60 Tesco stores, with 200,000 of them available this festive season. Read more: Aldi told it's 'gone too far' over new £2.59 mince pies Those behind the new product say they're keen to see 'what Quality Street fans make of the paper tub' to help them decide their next steps away from plastic use.
The new cardboard tub (Image: Manchester Family / MEN) We were among the first to get our hands on one of the new tubs, which, at 600g, weigh the same as the plastic ones and cost the same too, £6 at Tesco. I was a little dubious about the claims that the new tub would have 'a luxurious design and feel' - how luxurious can a cardboard box be? But it's not your average cardboard packaging. You can tell a lot of work has gone into creating this and I love the flap opening and the integrated re-close feature, which means you can keep it securely closed between grabbing handfuls of the chocs.
Most of the chocolates now have paper wrappers (Image: Manchester Family / MEN) It reminds me of the packaging you get with Lush products, like the large Chr.