Blake Lively’s one busy lady. Earlier this month, the blond bombshell took a brief break from her floral-fashion-filled “It Ends With Us” press tour to launch her new haircare line, Blake Brown , inspired by her own personal regimen of shampoos, masks and styling products. (Brown is her father’s last name; he took her mother’s name, Lively, when they wed.
) About Blake Brown “Blake Brown has been more than a 7-year labor of love. I was determined to bottle up a premium, salon-quality haircare line that’s cleaner, cruelty-free, easier, yummier, more sustainable and more accessible than anything I saw out there,” Lively said in a press release. “Performance was paramount.
We were uncompromising, which is why it took an absurd amount of time, but the products show our level of dedication and strict quality control. I couldn’t be more proud.” Now available at Target , Blake Brown launched on August 4 with eight products, all priced under $25: Wild Nectar Santal Fundamental Nourishing Shampoo , Wild Nectar Santal Fundamental Nourishing Mask , Sandalwood Vanille Fundamental Strengthening Shampoo , Sandalwood Vanille Fundamental Strengthening Mask , Milky Sandalwood Rich Reset Pre-Shampoo Mask , Amber Vanille Dry Shampoo , Blackcurrant Vanille Glam Mousse and Bergamot Woods All-In-Wonder Leave-In Potion .
Notably, there’s no traditional conditioner in the lineup; that’s because Lively exclusively uses masks after every wash, a trick she learned from years of.