WHEN we think Agent Provocateur, we think sex, scandal and rock and roll. The brand was launched in 1994 by a married couple who felt dejected by the drab knickers being flogged in London's high streets. Now, 30 years since its launch, it has been at the eye of countless media storms , controversies and sensational rumours.
Sarah Shotton, the raunchy brand’s Creative Director, has confirmed exactly what was going on behind the scenes in the roaring Nineties. And yes, businessmen really were going into stores to buy size 10 stockings for themselves. Agent Provocateur was launched in 1994 by Joseph Corre and then-wife Serena Rees.
read more on careers They set up their first boudoir-style shop in the heart of Soho, London - an area with a reputation for sex and scandal. Soho was the perfect backdrop for their daring designs - and it’s where the brand cemented its sensational image. But it’s no surprise that it was a success, considering Joseph’s mum is fashion royalty Vivienne Westwood .
Sarah began working on the shop floor with Joseph and Serena back in the Nineties, when she was in her early twenties. Most read in Fabulous “About two weeks after joining, I went into the store to get some underwear,” she recalls. “It transformed me.
.. I felt amazing.
” By the mid-Noughties, Agent Provocateur cemented its position as the risqué retailer for high-end lingerie and sexy products, such as masks, massage oils, whips and nipple tassels. Over the years, Sarah has bee.