Celebs from Davina McCall to Cat Deeley are jumping on board with a new fashion trend this Autumn - and unlike some looks, this one doesn't cost the earth. In fact..
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it helps save it. Because the clothes they've been supporting are made entirely from plastic recovered from our oceans, seas and rivers . And thanks to a new invention, it's not just plastic waste floating near the surface that non-profit Think Ocean collects.
It's all the plastic lying on the sea and river beds as well. That means the charity can collect nearly six times more waste - and, in theory, create six times more clothes - than other initiatives. The charity's co-founders Hugo Valdes-Vera and Noleen Mariappen are hoping the likes of Davina and Cat will get more people talking about the importance of what they do.
"In 50 years, there will be more plastic in the sea than fish,'" said Hugo. "And it's only going to get worse if we continue to use single-use products." There's nothing single use about the plastic that went into their designs for the House of iKons show London Fashion Week last month.
The non-profit's focused on cleaning up pollution in our waters , with fashion just one of its key projects. They hope to disrupt the industry by creating an eco-friendly stylish and sustainable material made entirely from recycled plastic removed from our oceans, seas, lakes and rivers. Their main aim is to encourage other big brands to use their planet-friendly fabric, but they have also been turning heads w.