Marvellous Doo Tyav is the founder and chief executive officer of Ashidoo Exports Company Limited, an agro-export company based in Abuja and Benue state. It cultivates and exports Nigerian-grown agro commodities to Europe, North America and the Middle East. In this exclusive interview with Stephen Onyekwelu , she tells why and how she started Ashidoo.
Excerpts Go Local has a broad focus on promoting made-in-Nigeria, although we have primarily concentrated on fashion and its accessories. Tell us about how you got into semi-agro-processing for export? Absolutely! While the Go Local initiative shines a spotlight on our vibrant fashion industry, it’s clear that there’s immense potential in sectors like agribusiness. My journey into semi-agro-processing began with a personal experience that sparked innovation.
During a trip abroad, I craved a particular Nigerian dish, only to find it missing from the local African market. When I learned from the vendor that the dish was highly sought after but often in short supply, it hit me: there’s a market out there just waiting for our authentic flavours. That moment transformed into Ashidoo Exports, where we celebrate and export the richness of Nigerian agro-products to the world.
Ashidoo is a strategic agribusiness firm that specialises in the cultivation and export of Nigerian-grown agro commodities to Europe, North America, and the Middle East. What are some of your success stories? Oh, we’ve had some exhilarating milestones! One .