Once upon a time, , but these days, the online world is more into . In 2024, if you haven’t noticed, the is very accessible online and there’s steady chatter about drops, what’s hot, and aftermarket prices. People across the globe are connecting over a shared passion for distilled spirits, bourbon in particular.
With brands like Buffalo Trace, Sagamore Spirits, and tapping the power of the online bourbon community to craft unique releases catered to their real-world audiences, it’s clear that the innovative people who have amassed online can significantly impact the industry. Buffalo Trace notably harnessed the power of the internet to create a special ongoing expression, , which allowed consumers to visit their website and vote for their ideal whiskey production conditions. Initially released in 2018, the expression has been a big hit with fans (like the rest of the Weller lineup), so much so that bottles of Weller C.
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, which carries a suggested retail price of $49.99, regularly sell for north of . Is the bourbon perfect? Many people who frequent digital whiskey spaces like TikTok, YouTube, and Instagram don’t seem to think so.
Still, the excitement behind the idea resulted in a hit whiskey for the brand. For their part, Sagamore Spirits in Baltimore, Maryland, recently reached out directly to well-known influencers to craft a special release that they dubbed “The Creator’s Cask.” Bringing in four whiskey influencers to select a unique two-barrel blend w.