Aldi has become increasingly popular in recent years due to its affordable prices. The budget retailer consistently tops consumer champion Which?'s "cheapest supermarket" list, which compares a basket of grocery staples bought from each of eight major UK supermarkets . Commenting on this, Aldi 's managing director of buying Julie Ashfield previously said: “We know that so many families across the UK are feeling the pinch, with many unsure of what the future holds.
At Aldi, we’re dedicated to keeping costs low for our customers, without compromising on the high quality they’ve come to expect from us. "We’re so happy to be named the UK’s cheapest supermarket yet again and are thrilled that our commitment to the lowest prices continues to be recognised.” Its budget rival Lidl consistently comes in second place, with sometimes just pence between the two compared grocery shops.
According to its website, Lidl focuses on "keeping our ranges simple so that we can avoid 'range overload' making the most of our space in store and keep costs down, helping you to shop efficiently." So what about the other supermarkets? For October, Which? found Aldi to be the cheapest again, with its average price for a basket of 62 grocery items coming in at £111.66.
Waitrose was the most expensive, with its average price coming in at £142.39. Here is a full list of Which's? average prices for the same 62 items from the major supermarkets it uses in its comparisons: Aldi - £111.
66 Lidl wit.