Seven’s daily shows Sunrise and The Morning Show have a ratings record that would be the envy of the TV world. As the month of August comes to an end, Seven is able to confirm that both programs have again won the TV survey year. Sunrise has now been the #1 breakfast TV program for 17 consecutive years.
The Morning Show has been #1 for every year since launch 17 years ago. Seven reports Sunrise reaches more than 4m viewers nationally, with Weekend Sunrise reaching 3.1m and the weekday The Morning Show reaching 3.
2m. This year, Sunrise is #1 across the combined capital cities, leading breakfast viewing in New South Wales, South Australia, Queensland, Western Australia and Tasmania; and is #1 across regional Australia. The national BVOD audience has increased 46% so far in 2024.
In the capital cities, Sunrise has a commanding 43.2% commercial audience share, 2.4 points bigger than its closest rival.
Its audience share in regional markets is 48.4%, or 15.2 points bigger.
The traffic is not all one-way for Seven. Nine shared with Mediaweek recently its Today show data for the first seven months of the year showing Nine breakfast growing its audience nationally and across combined metro markets. There was growth also for the Melbourne and Sydney Today audiences year-on-year.
The Seven products seem to have never been more popular. Sunrise could have been battered during Paris 2024. While Nine’s Today show led for the duration of the Olympic Games, Seven Network director of mor.